They needed to keep Mercantile in outlet shops. Now, just keep the cheaper products in outlets and stock main shops with higher quality + pricier stuff. Personally, I don’t think Mercantile was that bad, the material was very soft and nice for warmer weathers.
But JCrew did on being a better quality, nice aesthetic brand instead of just cheap fast fashion. It needs to go back to its roots.
J. Crew needs to do what GAP did and properly distinguish its brands. Factory should be called something completely different. More importantly, J. Crew should turn Wallace and Barnes into a standalone, higher tier brand that focuses on high quality stuff at a higher price point (basically going back to what J. crew mainline was 5-10 years ago).